Plain-text, not templates
No banners, no stock photos, no three-column layouts. Just clear writing that reads like a one-to-one email, because that is what earns a reply.
Service · Cold Email Marketing
Cold email that reads like a person wrote it.
Most cold email fails because it looks like an advert. We write plain, personal emails that sound like they came from a colleague, aim them at the right people, and get them into the inbox that matters. Then we turn the replies into meetings.
The approach
Written to be read, not filtered
Six things that separate cold email that works from cold email that gets deleted on sight.
Personalisation that means it
Every email is written around the person and their company, not a first-name token stapled to a generic pitch. People can tell the difference in a second.
Deliverability first
SPF, DKIM and DMARC set up properly, dedicated domains warmed slowly, volumes paced. Your reputation stays healthy and your emails keep landing.
Sequences that follow up
Most replies come from the follow-up, not the first email. We write thoughtful sequences that stay useful and know when to stop, so they never nag.
Tested every week
We test subject lines, angles and audiences, keep what works and cut what does not. The campaign gets sharper the longer it runs.
Written as you, sent for you
Emails go out from your name and domain. To the person reading, it is you getting in touch. Behind the scenes, it is us doing the work.
How it works
From blank page to booked reply
01
Learn your offer and voice
We get to grips with what you sell, who buys it and how you talk, so the emails sound like you and speak to the right problem.
02
Target the right people
We build a focused list of the decision-makers worth reaching, because the best-written email still fails if it lands with the wrong person.
03
Write the sequences
Personalised plain-text emails and follow-ups, written to open conversations rather than pitch at people. You approve before anything sends.
04
Send, watch, improve
We send from warmed domains, monitor deliverability daily and tune the copy and targeting as the replies tell us what is landing.
The proof
When it is done right, it shows
51%open rate on a recent managed Inboxx campaign
24,034emails sent and tracked on that campaign
£22cost per lead, from cold to booked conversation
Questions
Straight answers
What is plain-text cold email and why does it matter?
Plain-text email is written like a normal one-to-one message, with no banners, logos or multi-column layouts. It matters because heavy designed emails look like marketing, so people filter them like marketing. A plain, personal note reads as if a colleague sent it, which is why it gets opened and answered.
Will cold email hurt my domain or land in spam?
Not when it is done properly. We send from dedicated domains, set up SPF, DKIM and DMARC, warm the domains up gradually and pace volumes carefully. Your main domain stays protected and your emails keep reaching the primary inbox.
Do you write the copy, or do we?
We do. We learn your offer and your voice, then write personalised plain-text sequences for you to approve. You get the emails in front of the right people without spending your week writing them.
How many emails do you send?
Enough to build real pipeline, never so many that quality drops. We favour tight targeting and personalisation over high volume, because a smaller list of the right people beats a huge list of the wrong ones.
How is this different from newsletters or marketing automation?
Newsletters go to people who already know you. Cold email starts new conversations with people who do not, so it needs sharper targeting, genuine personalisation and careful deliverability, not a mass broadcast to a warm list.
Is cold email legal in the UK?
Yes, for business-to-business outreach that is relevant, well targeted and gives recipients a clear way to opt out. We work on a legitimate-interest basis, keep our lists focused on genuine prospects and honour every unsubscribe request.
Keep going
Where cold email leads
Let's write emails people reply to.
Tell us what you sell and who you sell to. We will come back with a plan and a proposal, no obligation.